I was reading a neat article over at Charged that suggested Apple has indeed ditched Mac users.
The Mac was no longer important, as the iPhone, iPad and then the iPad Pro became the focus of the company. The message was simple: why do you even need a computer when a tablet and phone can do it all anyway?
I don’t think he’s wrong. I rock an EARLY 2011 13″ MacBook Pro and it almost feels like it’s new. Granted, I’ve added an SSD and maxed out the RAM, changed the battery, but other than that it does everything I need it to do. Even 1080p video editing on iMovie is just dandy, though it does take a bit of time.
Before this I had an EARLY 2006 15″ MacBook Pro that I upgraded after 5 years. And I need the upgrade then. This 2011 I’m driving, I figure it’ll be good for another year or three.
Maybe because the updates in tech are increasing less quickly. I’m sure that’s part of it. I also think Apple builds good quality products that are built to last. But my learned friend over at Charged does have a point. The iPad and iPhone are the focus.
For the last little while you can count on new editions of iPads and iPhones on a yearly basis. This hasn’t been the case with the laptops and desktops.
I’d also argue that most of the innovative software additions are happening in iOS as opposed to macOS.
But can you blame Apple, when they sold 2.5 million laptops in Q1, 2016 as compared to 16 million iPads. More than that, I think they’re trying to drive the business of iPad sales.
And what with the 2017 12.9″ iPad Pro, this could quite easily be the main computer for a lot of people. It also works a lot better with your iPhone too, seeing as how it uses the same operating system.
Is Apple working towards a unified OS, or are they trying to move the bulk of folks who can be moved to an iOS device in that direction? I’m not sure. If I had to guess, I’d say the latter.
How you like them Apples!